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How to Be a Social Media Change Agent

An interview with Josh Bernoff, vice president and principal analyst at Forrester Research. Over the past thirteen years, Mr. Bernoff has become one of America’s most frequently quoted research analysts.

He is the co-author of the book “Groundswell: Winning in a World Transformed by Social Technologies,”

Amplify’d from www.youtube.com
Great video. I deal with clients who want to know all about social media and know they need to get involved but are cautious about taking the first step. I like the idea of focusing on one core objective with stakeholders and using this success to build momentum for social media.
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